Antica Farmicista is a purveyor of signature scents, for the home and body, gifts, and oil diffusers, inspired by old-world European charm.
Push conducted a thorough competitive audit and developed a UX strategy to align Antica products with the customers' natural shopping tendencies. We simplified the design, celebrated their photography and eliminated anything that would detract from purchase. The result is a site that conveys simple elegance, just like their products.
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